# Configure Agentic Channels

Agentic Channels connect a [Store](/urn?urn=ctp%3Aapi%3Atype%3AStore) in your Project to an AI platform, such as OpenAI, Google, or Stripe Agentic Commerce Suite, so shoppers can discover and buy your products through AI shopping experiences.

Each Agentic Channel links one Store to one AI platform and can enable up to two integration modules, depending on the provider:

| Module | Purpose |
| :--- | :--- |
| **Product Sync** | Extracts product data, transforms it with a JSONata template, and pushes it to the platform feed. |
| **Checkout** (Google) or **Order Import** (Stripe Agentic Commerce Suite) | Handles the checkout experience or the flow of Orders back into your Project. |

You manage Agentic Channels in the Merchant Center. AI Hub is the authoritative reference for provider-specific configuration.

For the full walkthrough, see [Manage agentic channels](/agentic-commerce/ai-hub/agentic-channels.md).

## Set up an Agentic Channel

Create one Agentic Channel for each Store and platform pair. During setup, you provide general information (channel name and key), the provider and Store, and the settings for each enabled module. Some fields, such as the provider, Store, and channel key, cannot be changed after creation.

For the field-by-field walkthrough, see [Create an Agentic Channel](/agentic-commerce/ai-hub/agentic-channels.md#create-an-agentic-channel).

## Product Sync

The Product Sync module extracts your product data, transforms it using a JSONata template, and pushes it to the platform feed. A default JSONata mapping template is pre-loaded for each platform. You can customize it in the data mapping editor if your attribute names differ from the expected feed field names or if you need derived fields. Provider-specific settings, such as the feed schedule, SFTP delivery, and inventory and price updates, differ per platform.

For provider-specific fields, see [Configure Product sync](/agentic-commerce/ai-hub/agentic-channels.md#configure-product-sync). For mapping details, see [JSONata data mapping](/agentic-commerce/ai-hub/jsonata-data-mapping.md).

## Checkout and Order Import

The second module depends on the provider. Google channels use a **Checkout** module to configure the checkout experience, while Stripe Agentic Commerce Suite channels use an **Order Import** module to control how Orders placed through the channel flow back into your Project. OpenAI channels do not use this module. After you save the configuration, register the generated endpoint URL with the corresponding AI platform.

For Google checkout, see [Configure Checkout](/agentic-commerce/ai-hub/agentic-channels.md#configure-checkout). For Stripe order import, see [Configure Order import](/agentic-commerce/ai-hub/agentic-channels.md#configure-order-import).

## Related pages

- [Area overview page with navigation](/agentic-commerce.md)
- [Previous page: Import data](/agentic-commerce/agenticlift/import-data.md)
- [Next page: Monitor operations](/agentic-commerce/agenticlift/monitor-operations.md)