10 October 2025
Product catalogSearch
To enhance the freshness of storefront data, we are introducing a new incremental indexing process for product and price updates. This new architecture significantly reduces the latency between a change made in the product catalog and its visibility to customers on the storefront.
Previously, changes to product catalogs and price books were processed in fixed intervals. This could result in a delay of at least 15 minutes, and over an hour for larger, more complex catalogs. With the new incremental approach, these updates are processed as individual events, enabling near real-time reflection in the search index.
Change:
- Introduced incremental indexing that avoids full reindexing for many cases of product catalog updates.
Note: This change is currently only effective in the Europe Google Cloud region.
In other regions, indexing continues to occur at regular intervals. We plan to expand incremental indexing to additional regions in Q4 2025.