One account for all commercetools products.
Identity is an authentication service that provides access to commercetools business tools and other offerings using a single account.
Currently, if you use Merchant Center, Studio, or any of our other offerings, you have separate accounts to manage. Identity improves this experience by consolidating these accounts into a single one. This ensures a more consistent and secure experience, and allows us to build better, more integrated experiences for you in the future.
Identity will launch first with support for the Studio on 26 August, 2025. Merchant Center support will be added later in September 2025. Over time, we'll add support for more tools and services.
Benefits:
- One account to manage instead of multiple ones.
- Improved enterprise-grade security authentication flows, including Single Sign-On (SSO) with OpenID Connect (OIDC).
Supported tools and services
The following list provides information about our business tools and services, and their support within Identity.
| Offering | Description | Tooling support |
|---|---|---|
| Studio | A business user and developer tool to build, edit, and manage a commercetools Frontend website. | 26 August, 2025 |
| Merchant Center | A business user tool used to manage operations within a commercetools Composable Commerce Project. | September 2025 |
| InStore | An application that manages physical, shopper-present locations such as retail stores, kiosks, and service desks. | Later |
| Documentation | Guides, API reference, and best practices for commercetools products and features. | Later |
| Learning | Structured paths for learning about commercetools product areas. | Later |
| Community | Ask questions and find answers from other commercetools users. | Later |
General information
- Identity only provides authentication to commercetools business tools and services. Managing permissions and access within the tools does not change.
- All users must create an Identity account.
Merchant Center information
- For companies that use SSO within one or more Merchant Center Organizations, Identity will replace these implementations to streamline authentication.
- To ensure a smooth transition, customers and partners who use SSO in the Merchant Center are encouraged to migrate to Identity before the official launch.
- For the Merchant Center launch of Identity, we'll communicate the launch date and additional information as it becomes available via our Customer Success Managers (CSMs) and the Merchant Center release notes page.