Identity overview

Identity is an authentication service that provides access to commercetools business tools and other offerings using a single account. This ensures a more consistent and secure experience, helping us build better, more integrated experiences in the future.

In August 2025, we began adding Identity support to our business tools and services, starting with the Studio. Over the next few months, we'll add support for other offerings. After Identity support is added to a tool or service, users must use their Identity account to sign in.

Benefits:

• Manage one account instead of multiple accounts.
• Use Single Sign-On (SSO) across all commercetools business tools and services.

Identity migration

Supported tools and services

The following table shows commercetools business tools and services and their Identity support status:

Merchant Center information

• If your company uses SSO in one or more Merchant Center Organizations, Identity SSO will replace these implementations to streamline authentication.
• To ensure a smooth transition, customers and partners who use SSO in Merchant Center should begin migrating to Identity now. To do this, set up your SSO configuration and have users sign up for their individual Identity accounts.
• If you're an IT administrator, read our frequently asked questions page for more details about this transition.

Next steps

Account management

Create an Identity account

1. Go to https://identity.commercetools.com.
2. Click Create new account.
3. Enter the same email address that you used for your other accounts, and then click Continue. We'll send you an email invitation.
   If you don't receive an email, then you should do the following:

   • Check your spam or bulk folder.
   • Check if your company has policies that are blocking these emails.
   • Contact either your Customer Success Manager (CSM) or the Composable Commerce support team.
4. Open the email and click Create your account to open the sign-up form.
5. Fill out the form, and then click Create account.

Sign in

Reset your password

If you've forgotten your password, do the following:

1. Go to https://identity.commercetools.com.
2. Enter your email address, and then click Next.
3. Click Forgot password, and then click Reset password. You'll receive an email with a recovery code.
4. Enter the recovery code, and then click Reset password.
5. Enter a new password and re-enter it to confirm.
6. Click Change password.

After resetting your password, sign in again.

Change your password

To change your Identity account password, do the following:

1. From the Identity homepage, go to Account Settings > Security.
2. Click Update Password.
3. Enter a new password, and then re-enter it to confirm.
4. Click Reset Password.

Delete your account

To delete your Identity account, do the following:

1. From the Identity homepage, go to Account Settings > Security.
2. Click Request account deletion, and then enter your email address.
3. Click Initiate account deletion.

We'll send an email to confirm your request.