One account for all commercetools products.
Identity is an authentication service that provides access to commercetools business tools and other offerings using a single account. This ensures a consistent and secure experience, helping us build better, more integrated experiences in the future.
Identity migration
In late 2025, we began migrating our business tools to use Identity for authentication, starting with Studio and Merchant Center. We'll continue to migrate additional tools and services over time.
What to expect
On the date that a tool switches to Identity authentication, all users will be signed out. To sign back in, users must use an Identity account. If a user doesn't have an Identity account at that time, they'll need to create one.
Supported tools and services
The following table shows commercetools business tools and services and their Identity support status:
| Offering | Description | Identity support |
|---|---|---|
| Studio | A business user and developer tool to build, edit, and manage a commercetools Frontend website. | Yes |
| Merchant Center | A business user tool used to manage operations within a commercetools Composable Commerce Project. | Yes |
| InStore | An application that manages physical, shopper-present locations such as retail stores, kiosks, and service desks. | Coming soon |
| Documentation | Guides, API reference, and best practices for commercetools products and features. | Coming soon |
| Learning | Structured paths for learning about commercetools product areas. | Coming soon |
Account management
Create an Identity account
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Click Create new account.
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Enter the same email address you used for your other accounts, and then click Continue. We'll send you an email invitation.
If you don't receive an email, you should do the following:
- Check your spam or bulk folder.
- Check if your company has policies that are blocking these emails.
- Contact either your Customer Success Manager (CSM) or the Composable Commerce support team.
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Open the email and click Create your account to open the sign-up form.
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Fill out the form, and then click Create account.
You will need to provide your email address, first name, last name, and role. The selected role does not affect access or permissions within our business tools.
Sign in
Reset your password
The instructions in this section are only for users who authenticate with email and password.
If you've forgotten your password, do the following:
- Go to https://identity.commercetools.com.
- Enter your email address, and then click Next.
- Click Forgot password and then Reset password. You'll receive an email with a recovery code.
- Enter the recovery code, and then click Reset password.
- You are signed in and granted a privileged session for 15 minutes. A dialog to Change your password is presented to you.
- Enter a new password and re-enter it to confirm.
- Click Change password.
After resetting your password, sign in again.
Change your password
The instructions in this section are only for users who authenticate with email and password.
To change your Identity account password, do the following:
- From the Identity homepage, go to Account Settings > Security.
- Click Change your password.
- Enter a new password, and then re-enter it to confirm.
- Click Change Password.
Delete your account
If your Identity account is linked to other accounts (for example Merchant Center or Studio) you need to delete the related account from each business tool first.
To delete your Identity account, do the following:
- From the Identity homepage, go to Account Settings > Security.
- Click Request account deletion, and then enter your email address.
- Click Initiate account deletion.
We'll send an email to confirm your request.
Deleted accounts can't be recovered.