One account for all commercetools products.
Identity is an authentication service that provides access to commercetools business tools and other offerings using a single account. This ensures a consistent and secure experience, helping us build better, more integrated experiences in the future.
Identity migration
In August 2025, we began migrating our business tools to use Identity for authentication, starting with Studio. Over the next few months, we'll migrate the Merchant Center as well as some of our other services.
What to expect
On the date that a tool switches to Identity authentication, all users will be signed out. To sign back in, users must use an Identity account. If a user doesn't have an Identity account at that time, they'll need to create one.
While users can create an Identity account now, they will not be able to access the Merchant Center with those credentials until 6 October. Until then, the Merchant Center account credentials must be used.
Keep in mind that the Merchant Center account credentials and the Identity account credentials are two separate things.
Supported tools and services
The following table shows commercetools business tools and services and their Identity support status:
| Offering | Description | Identity support |
|---|---|---|
| Studio | A business user and developer tool to build, edit, and manage a commercetools Frontend website. | 26 August 2025 |
| Merchant Center | A business user tool used to manage operations within a commercetools Composable Commerce Project. | 6 October 2025 |
| InStore | An application that manages physical, shopper-present locations such as retail stores, kiosks, and service desks. | Coming soon |
| Documentation | Guides, API reference, and best practices for commercetools products and features. | Coming soon |
| Learning | Structured paths for learning about commercetools product areas. | Coming soon |
| Community | Ask questions and find answers from other commercetools users. | Coming soon |
FAQs
Will access and permissions within a tool change?
No. If users sign up for an Identity account using the same email that they previously used, their access and permissions will be carried over.
Identity only provides authentication; permissions are managed directly within the business tools themselves.
Do the links to the Merchant Center or Studio change?
No.
For Merchant Center, you can continue to use the same region-specific links. For Studio, you can continue to use the same customer-specific links.
When accessing these links while signed out, you are redirected to Identity to authenticate and then returned to the application.
How does this affect SSO?
If a company is currently using SSO in the Merchant Center for one or more Organizations, an IT administrator must complete a one-time SSO setup by 30 September 2025. On 6 October, users must use their Identity account to sign in to the Merchant Center.
How does this affect password authentication?
Keep in mind that the Merchant Center account credentials and the Identity account credentials are two separate things.
Which tools and services are currently supported by Identity?
What information must be provided when creating an Identity account?
Each user will be asked to provide their email address, first name, last name, and role. The selected role does not affect access or permissions within our business tools.
What will users see when accessing the Merchant Center after migration?
All users will be signed out on 6 October and must sign in with their Identity account. After signing in, the tool will open as usual.
If the user doesn't have an Identity account, they must create one at that time. After completing the sign-up flow, users will be redirected back to the Merchant Center.
Users can continue to use their existing bookmarks to access the Merchant Center.
Are API clients affected?
No, API clients are not affected.
Account management
Create an Identity account
- Go to https://identity.commercetools.com.
- Click Create new account.
- Enter the same email address you used for your other accounts, and then click Continue. We'll send you an email invitation.
If you don't receive an email, you should do the following:
- Check your spam or bulk folder.
- Check if your company has policies that are blocking these emails.
- Contact either your Customer Success Manager (CSM) or the Composable Commerce support team.
- Open the email and click Create your account to open the sign-up form.
- Fill out the form, and then click Create account.
Sign in
Reset your password
The instructions in this section are only for users who authenticate with email and password.
If you've forgotten your password, do the following:
- Go to https://identity.commercetools.com.
- Enter your email address, and then click Next.
- Click Forgot password and then Reset password. You'll receive an email with a recovery code.
- Enter the recovery code, and then click Reset password.
- You are signed in and granted a privileged session for 15 minutes. A dialog to Change your password is presented to you.
- Enter a new password and re-enter it to confirm.
- Click Change password.
After resetting your password, sign in again.
Change your password
The instructions in this section are only for users who authenticate with email and password.
To change your Identity account password, do the following:
- From the Identity homepage, go to Account Settings > Security.
- Click Change your password.
- Enter a new password, and then re-enter it to confirm.
- Click Change Password.
Delete your account
If your Identity account is linked to other accounts (for example Merchant Center or Studio) you need to delete the related account from each business tool first.
To delete your Identity account, do the following:
- From the Identity homepage, go to Account Settings > Security.
- Click Request account deletion, and then enter your email address.
- Click Initiate account deletion.
We'll send an email to confirm your request.
Deleted accounts can't be recovered.