Identity overview

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One account for all commercetools products.

Identity is an authentication service that provides access to commercetools business tools and other offerings using a single account. This ensures a consistent and secure experience, helping us build better, more integrated experiences in the future.

Identity migration

In late 2025, we began migrating our business tools to use Identity for authentication, starting with Studio and Merchant Center. We'll continue to migrate additional tools and services over time.

What to expect

On the date that a tool switches to Identity authentication, all users will be signed out. To sign back in, users must use an Identity account. If a user doesn't have an Identity account at that time, they'll need to create one.

Supported tools and services

The following table shows commercetools business tools and services and their Identity support status:

OfferingDescriptionIdentity support
StudioA business user and developer tool to build, edit, and manage a commercetools Frontend website.Yes
Merchant CenterA business user tool used to manage operations within a commercetools Composable Commerce Project.Yes
InStoreAn application that manages physical, shopper-present locations such as retail stores, kiosks, and service desks.Coming soon
DocumentationGuides, API reference, and best practices for commercetools products and features.Yes
LearningStructured paths for learning about commercetools product areas.Yes

Account management

Create an Identity account

  1. Go to https://identity.commercetools.com.
  2. Click Create new account.
  3. Enter the same email address you used for your other accounts, and then click Continue. We'll send you an email invitation.

    If you don't receive an email, you should do the following:

  4. Open the email and click Create your account to open the sign-up form.
  5. Fill out the form, and then click Create account.

    You will need to provide your email address, first name, last name, and role. The selected role does not affect access or permissions within our business tools.

When you access a supported tool or service, you'll be redirected to a sign-in page to enter your Identity credentials.

Sign in

To sign in to your Identity account, go to https://identity.commercetools.com.

Reset your password

The instructions in this section are only for users who authenticate with email and password.

If you've forgotten your password, do the following:

  1. Go to https://identity.commercetools.com.
  2. Enter your email address, and then click Next.
  3. Click Forgot password and then Reset password. You'll receive an email with a recovery code.
  4. Enter the recovery code, and then click Reset password.
  5. You are signed in and granted a privileged session for 15 minutes. A dialog to Change your password is presented to you.
  6. Enter a new password and re-enter it to confirm.
  7. Click Change password.

After resetting your password, sign in again.

Change your password

The instructions in this section are only for users who authenticate with email and password.

To change your Identity account password, do the following:

  1. From the Identity homepage, go to Account Settings > Security.
  2. Click Change your password.
  3. Enter a new password, and then re-enter it to confirm.
  4. Click Change Password.

Configure multi-factor authentication

Multi-factor authentication adds an extra layer of security to your account.

You can configure MFA in Identity only if you sign in with a password. If you use single sign-on (SSO), configure MFA through your identity provider.

The following methods are supported: Authenticator app, WebAuthn, and backup codes as a fallback login mechanism.

Authenticator app

  1. On the Identity homepage, go to Account Settings > Security.
  2. Click Enable TOTP.
  3. Scan the QR code or enter the setup key.
  4. Enter the 6-digit code and click Verify.
You can generate backup codes as a fallback login mechanism.
To deactivate, click Disable TOTP and verify the action.

WebAuthn

  1. On the Identity homepage, go to Account Settings > Security.
  2. Click Add key.
  3. Enter a name for the key, and then click Register.
  4. Follow the browser prompt to authenticate.
You can generate backup codes as a fallback login mechanism.
To deactivate, click Remove and verify the action.

Backup codes

Backup codes serve as an additional security layer, not as a standalone authentication method. They are only available when at least one multi-factor authentication method is active.

To generate backup codes, do the following:

  1. Click Generate backup codes.
  2. Click Generate codes.
  3. Copy the codes or download and save them in a secure location.
Click Reveal backup codes to view, download, or generate new backup codes.

Delete your account

If your Identity account is linked to other accounts (for example Merchant Center or Studio) you need to delete the related account from each business tool first.

To delete your Identity account, do the following:

  1. From the Identity homepage, go to Account Settings > Security.
  2. Click Request account deletion, and then enter your email address.
  3. Click Initiate account deletion.

We'll send an email to confirm your request.

Deleted accounts can't be recovered.

Single sign-on (SSO)

For companies interested in delegating authentication to an identity provider, see Identity Enterprise SSO.