Model buyer organizations

Learn how to model B2B buyer organizations using Business Units, Stores, and inheritance.

Learning objectives

After completing this module, you should be able to:

  • Explain how B2B extends B2C on a shared data model and identify the resources B2B introduces.
  • Design Business Unit hierarchies for different buyer organization structures.
  • Determine Store assignment strategies and predict inheritance behavior across a Business Unit hierarchy.
  • Evaluate same-project versus separate-project architecture for running B2B alongside B2C.
Prerequisites
Audience
  • Functional Architects and Solution Designers responsible for evaluating platform capabilities and recommending B2B modeling strategies.