Each Agentic Channel links one Store to one AI platform and can enable up to two integration modules, depending on the provider:
| Module | Purpose |
|---|---|
| Product Sync | Extracts product data, transforms it with a JSONata template, and pushes it to the platform feed. |
| Checkout (Google) or Order Import (Stripe Agentic Commerce Suite) | Handles the checkout experience or the flow of Orders back into your Project. |
You manage Agentic Channels in the Merchant Center. AI Hub is the authoritative reference for provider-specific configuration.
Set up an Agentic Channel
Create one Agentic Channel for each Store and platform pair. During setup, you provide general information (channel name and key), the provider and Store, and the settings for each enabled module. Some fields, such as the provider, Store, and channel key, cannot be changed after creation.
Product Sync
The Product Sync module extracts your product data, transforms it using a JSONata template, and pushes it to the platform feed. A default JSONata mapping template is pre-loaded for each platform. You can customize it in the data mapping editor if your attribute names differ from the expected feed field names or if you need derived fields. Provider-specific settings, such as the feed schedule, SFTP delivery, and inventory and price updates, differ per platform.