Understanding customer behavior is the key to optimizing a website for better experiences and conversion. Website analytics provide relevant insights and data.
commercetools Frontend comes with a built-in Google Tag Manager integration. Google Tag Manager lets you configure and publish analytics tags through a web-based interface without editing your website code directly. Through tags, you can track how customers interact with your website and send that data to analytics platforms such as Google Analytics.
The integration is pre-wired in the Frontend codebase. To activate it, you provide your Google Tag Manager container ID in your Frontend project configuration. Once active, you can manage all your tracking tags from the Google Tag Manager dashboard.