Add web analytics

Understanding customer behavior is the key to optimizing a website for better experiences and conversion. Website analytics provide relevant insights and data.

commercetools Frontend comes with an out-of-the-box Google Tag Manager integration that allows your website to communicate with your Google Tag Manager account. Google Tag Manager allows you to configure and publish tags to your commerce website through its web-based user interface instead of having to manually add tags to your website code. Through tags, you can track and analyze how customers interact on your website.

More information can be found here.