Merchant Center has changed its URL - short guide for SSO users

Use new Merchant Center URLs for Europe and North America.

To better indicate the Region in which the Merchant Center is operating, new Merchant Center URLs have been introduced for Google Cloud in North America and Europe:

old URLnew URL

This change does not affect the functionality of the Merchant Center itself, only existing bookmarks to these URLs need to be updated.

The old URLs will be accessible until the end of January 2021, but we recommend using the new URLs from now on. For this, the following three migration steps need to be done only once.

Migration to the new URLs

  1. Click Proceed now to get logged out from the current Merchant Center URL.

Redirect information to new Merchant Center URL.

  1. You get redirected to the SSO login page of the new Merchant Center URL with your organization name prefilled. Click Continue to login.

New SSO login screen of the Merchant Center.

  1. After logging in on the new Merchant Center URL you can continue working as usual. Please make sure to save the new Merchant Center URL. Successful login confirmation dialog.