How to slice a commerce site into components

Frontend components are the most important interaction point between developers and business users. Their schema defines how business users will be able to use your components. In the best case, you'll discuss the components upfront with a Product Manager based on the expected usage during later project stages. But as this often isn't the case and the business users are only involved in later project stages, we want to provide you with some ideas and guidance on slicing a commerce site into components.

There are 3 important questions to answer to understand the trade-offs:

  • What do business users want to change on a commerce site?
  • How flexible should the components be for business users?
  • How can you build resilient components?

All are pretty hard to answer and should be a team decision (or at least feedback from a Product Manager). This article will give you some tips on how you could go about finding the answers.

So, let's look at an example. Below is a Figma file for the design of a simple commerce site homepage: Commerce site homepage.png

We can already see where things could be broken up by looking at the design. There's the header, a hero image with copy and a button, 3 tiles with buttons, a product slider with a heading, a newsletter sign-up, some additional information, and the footer. Like this: Commerce site sliced.png

So now we know what we can break it into, what should be configurable within the Studio? Well, that's totally up to your team. Let's look at some options.


The Header (also known as top-level navigation) is often one of the most complex components you'll develop in your commerce site. The user interaction patterns are usually complex, and the required configuration options are as well. On top of this, the behavior across different devices can also be complex, so a developer should probably have control over this and limit the configuration options.

Call To Action banner

Call To Action banner.png

The slicing is obvious for the Call To Action banner (also known as the CTA banner) by looking at the design. We can see it's full-page width on all devices, there's clear spacing around it, and the configuration options should include an image, heading text, subheading text, and button text. You could even add additional options to the configuration, like color theme or alignment. But remember, you can always add additional options later to a component like this.



For Teasers, there are a couple of options.

Firstly, you could have a single component that could allow for any number of teasers to be added, each consisting of an image and a button. Frontend components allow for groups within it, which is a good option.

The other option is to have a single teaser, but instead of it being full-width, you can use layout elements to split the page into 3, put a teaser into each, and then configure it as needed. The grid will behave properly across different devices by itself, so you don't have to take care of the responsive layout of this component. This will also allow business users to combine those teaser elements, for example, with a newsletter subscription in 1 layout element. This will give business users more flexibility, but making the components resilient enough to look good even when used in different grids might be harder.

Product slider

Product slider.png

For the Product slider, there are also a couple of options.

You could have 1 Frontend component with configuration options for a title and a subtitle, along with products. But you could also have 1 Frontend component with just the product slider that contains the actual products (and so no configuration options) and then use a separate generic Markdown component to allow for the title and subtitle. This gives the business user a lot more flexibility regarding text placement, but this can also mess up the layout. Spacings are often a problem here because unifying spacing gets more complex the smaller your components are. We've seen some customers introducing extra spacing components so that business users can work on these issues. But the trade-offs really depend on the flexibility your business users want to have so that there's no clear answer for this Frontend component.



The Newsletter could have no configuration options, and it can all be set in code. But if you'd rather not have to change your code for copy updates, then you could have 5 configurable options, the heading, subheading, placeholder email copy, button copy, and GDPR copy.

Additional information blocks

Additional information blocks.png

With the Additional information blocks, similar to the teasers, you could split them into 3 separate components, each full-width, and then have the options for copy and icon. But again, this could cause spacing and layout issues. So it would probably be easier to use a configuration group for this, with an icon and text.

Other tips

When it comes to flexibility in general, you can create a native HTML component that allows a business user to enter any blob of HTML and render this. As a developer, you'll know that your site will probably break as soon as you do this if business users aren't used to writing HTML.

Regarding configuration options, the trade-offs mightn't always be as obvious. For example, should you allow business users to specify exact color values, or could this mean that it doesn't follow brand guidelines or the corporate identity of your commerce site? A selection between "primary" and "secondary" might make more sense, while the exact color values are read from your theme configuration.

Many developers are tempted to create too many configuration options "because they can" and save themselves work in the future. But are they really necessary? Try to create configuration options for things that have been requested to be configured. If you find in the future that another configuration option is needed, it's easier to add it in than remove ones that are an issue. Plus, testing frontend components with hundreds of potential variants can be pretty challenging. Start with the minimum (maybe even no) configuration options, and see how it's being used before making it available.

When it comes to splitting a commerce site into components, it can seem like a daunting task, especially when trying to account for all the different options for business users. Try to think about what a business user needs or wants to configure. But always put resilience over too many configurations or what should be adapted.

You can use the Store Launchpad for B2C Retail as a model when developing your B2C commerce website.