Documentation

Product Tailoring

Product Tailoring lets you manage market-specific product data.

With Product Tailoring, you can adapt your Product information to different brands or regions, based on your business requirements. By adapting Product information to different markets, businesses can increase their visibility, customer loyalty, and number of orders.

Given that brands or regions are modeled as Stores in your Project, you can tailor product information such as product names, descriptions, slugs, and meta fields for each of your markets with the Merchant Center.

A maximum number of 100 000 000 Product Tailoring can be created for all Products and Stores in total.

Create tailored data for a Product

  1. Go to Products > Product list and select a Product.

  2. On the Product details page, select a Store and enter the tailored values for the Product in the Product name, Product description, and Key for tailored data fields.
    If you do not enter the tailored values for any of the fields, when publishing the tailored data, the related Product Projection falls back to the default Product data for those fields.

    You can only add the key for the tailored data when creating tailored data for a Product.

    Store selection drop-down on the Product details page.

  3. Click Save tailored values in store.

  4. To tailor data (such as images or meta data) for Product Variants, on the Variants tab, select a variant and do the following:

    1. On the Images tab, click Add image by URL.

    2. Enter the values in the URL and (optionally) Label fields, and click Save tailored values in store.

      The Merchant Center does not support image uploads; to upload an image, use the Product Tailoring API.

  5. On the Int. / Ext. Search tab, enter the tailored values for the Product in URL slug, Meta title, and Meta description fields, and click Save tailored values in store.

  6. To publish the tailored data, select store-based values from the drop-down.
    If the default—fallback values—is selected, the tailored data is not published and the default (original) data is available for the Product on the storefront.

    Publish tailored data for the Store.

Delete tailored data for a Product

You can only delete tailored data for a store if the key for the tailored data was not set during the creation of the tailored data.

To delete the tailored data for a Product, remove all provided values and click Save tailored values in store fields.